Cannabidiol, commonly known as CBD, is one of the main cannabinoids derived from cannabis. Available in various forms and used for therapeutic purposes, it is said to have numerous beneficial effects on physical and mental health. This legal compound has no psychoactive effects, unlike THC. For this reason, the sale of CBD is fully permitted in France. However, it remains strictly regulated. In particular, you must follow a number of rules and comply with certain procedures.
What is CBD?
CBD is a cannabinoid found in hemp. This substance is believed to help combat stress and anxiety, as well as alleviate the symptoms of certain conditions, such as epilepsy, chemotherapy, muscle spasms, and osteoarthritis. Its potential relaxing effects make it a popular ingredient in cosmetics.
The molecule is available in the form of oil, e-liquid, flowers, herbal tea, etc. Under certain conditions, it is possible to sell CBD products online and in brick-and-mortar stores in France.
Is the sale of CBD legal in France?
CBD is 100% legal in France, as it is throughout the rest of the European Union. However, the situation has not always been so clear, especially in the early days of the cannabidiol market’s expansion. The differences between the French legal framework and international European Union law have gradually disappeared, and all governments agree that CBD is legal.
However, CBD should not be confused with marijuana, which is illegal and classified as a drug in France. CBD is not considered a drug, but there are restrictions that must be followed for it to be legal. This means you can legally sell, buy, and consume CBD hemp.
However, one thing remains prohibited: the sale of products made from hemp varieties not certified by the European Union that contain more than 0.3% THC.
Therefore, only CBD varieties approved under the Public Health Code and containing no more than 0.3% THC are legal.
If you are a retailer, the law prohibits you from discussing the therapeutic properties of the compound, which have not yet been recognized by the agencies that oversee its marketing. Furthermore, your business must not encourage the use of cannabis.
Who can sell CBD in France?
In fact, anyone can sell CBD in France! It’s clear that the distribution and sale of CBD are permitted in France as long as the law and sales conditions are followed. Workshops and training programs are available to help you fully understand CBD. This includes major, reputable retailers who are attentive to their customers.
Who are the target customers for CBD products?
Selling CBD requires, above all, a thorough understanding of the molecule’s various effects. This enables you to effectively guide consumers on both usage and dosage. Although cannabidiol is beneficial for health and well-being, it can cause side effects in patients with chronic conditions. This is particularly true for cardiovascular and arterial diseases.
Furthermore, CBD use is absolutely not recommended for pregnant and breastfeeding women and is strictly prohibited for minors. It is the retailer’s responsibility to understand their customers’ physiological condition and age in order to provide appropriate guidance. This is essential to prevent potential complications and ensure safe use. Although cannabidiol is not considered a medication, it is still an active substance. Therefore, it is always necessary to be well-informed in order to provide advice.
Therefore, any reputable CBD company should be able to guide and advise its customers on product dosing and the effects they may experience. Finally, CBD is highly recommended for people who want to quit smoking, for example, or those who want to improve the quality of their sleep. Keep in mind that CBD is not a medication, but it remains a very popular product due to its health benefits.
How do you sell CBD in France?
The CBD market is currently experiencing strong growth in France. In 2018, an estimated 2,000 stores opened in France, and 10% of the French population has already tried cannabidiol. If you’re interested in getting into this business, you have several options to choose from!
Open a CBD store in your city
This is the most traditional way to enter the CBD business. If you want to open a brick-and-mortar store in your city, you should first conduct market research to assess the level of competition and the needs of local customers. You should also consider the cost of the premises and the renovations needed to modernize your store. Of course, the store’s location must be chosen with the utmost care.
In addition to considering the type of business you wish to register, you must register with the Chamber of Commerce and Industry (CCI) if you sell products purchased from a supplier. If you sell only products you have designed yourself, you must instead register with the Chamber of Trades and Crafts (CMA). To operate legally, your store must be registered with the local municipal authorities.
Starting a CBD E-commerce Business
With the growth of e-commerce, opening an online store is a viable option in the CBD industry. First, you’ll need to choose a domain name, a server, and an e-commerce CMS—that is, a system that will allow you to design your website and its key components (product pages, payment processing, etc.). You can also ask the developer to design an optimal user interface.
Compared to a brick-and-mortar store, setting up an online store reduces costs related to rent, staff, and taxes. However, you’ll need a storage facility to house your CBD products. Additional investments are expected, particularly in the area of procurement. We also recommend focusing on search engine optimization (SEO) to set yourself apart from competing CBD websites.
Become a CBD Franchisee
It is now possible to sell CBD in France by becoming a franchisee of a brand that specializes in this field. This way, you’ll join an existing sales network while benefiting from the brand’s image and reputation. You can also count on the franchisor’s professionalism to help you set up your own store.
This solution allows you to quickly enter the CBD market while offering products that are popular with the general public. The franchisor typically provides access to all the tools needed to ensure the long-term success of your business. In return, of course, you must pay a portion of your revenue. Ideally, it’s best to choose well-established franchises, such as HighSociety, for their expertise and reputation, which are already well-established in the CBD industry.
Become a distributor of cannabidiol products
You don’t need a physical or online store to sell CBD in France, even if you don’t offer products you’ve developed yourself! By becoming a CBD distributor, you act as an intermediary between producers and retailers. In some cases, you supply products directly to consumers in exchange for compensation from the manufacturer. In most cases, you charge a commission on each transaction.
At the same time, you can also invest in vending machines that sell cannabidiol products. This business model became widespread in Luxembourg and Germany before gaining traction in France. When investing in these automated machines, you need to find the right location and the right supplier. To make things easier, you can join a franchise specializing in CBD that offers reliable vending machines and high-quality products.
Become a CBD Hemp Grower
If you want to promote your own products, there’s nothing stopping you from setting up a CBD farm! First, you must register with the military police and the National Federation of Cannabis Producers (FNPC). You must also use seeds from an approved organization, such as the Central Cooperative of Cannabis Seed Producers (CCPSC). The farm’s location must also be carefully chosen.
Your CBD farm may be subject to numerous inspections, so it’s essential to comply with current French and European standards regarding THC content (0.3%). To make the most of your harvest, you can partner with a retailer—whether it’s a brick-and-mortar CBD store, a wholesaler, or an online shop. Alternatively, you can contact a licensed CBD distributor who will handle the sale of your personal harvest.
As you’ve probably realized, there are many opportunities to sell CBD in France. This industry is open to a wide range of people, provided that the administrative procedures specific to each type of business are carried out in compliance with French law.
In the same vein, keep in mind that the sale of CBD is subject to a strict regulatory framework. You must only offer products containing less than 0.3% THC; otherwise, your business will be shut down. Therefore, we recommend that you use an independent third-party laboratory to ensure compliance with applicable standards.